Which big companies have gay CEOs?

20 well-known companies promote the LGBTIQ + community

"Lesbian, gay, bisexual, transgender, intersexual, queer. Or in other words: enriching." With this message, 20 well-known Swiss companies - including UBS, Credit Suisse, Migros, Sunrise, Swisscom and Roche - are now promoting diversity in the workplace. Among other things, on over 500 digital APG poster sites, on the social media channels of the companies involved and with a full-page advertisement in the NZZ next Saturday.

Pride stopped, action started

The 2020 Zurich Pride parade should have taken place on Saturday. The demonstration parade of the LGBTIQ + movement was canceled due to Corona. Instead, 20 well-known Swiss companies are now demonstrating their solidarity with the LGBTIQ + movement and publicly calling for more diversity in the workplace.

20 companies for LGBTIQ + diversity in the workplace

The campaign was initiated by BCG Switzerland and created by Publicis. Daniel Kessler CEO of BCG Switzerland: "We are incredibly proud that we have been able to win so many companies in a short time to send a clear message of acceptance and tolerance towards the LGBTIQ + community and to set an example that LGBTIQ + people are an asset to companies and society. "

Credits

At BCG: Benedikt Hess (idea initiative), Samuel Rensing (partner acquisition), Matthias Haymoz (coordination), Daniel Kessler (CEO); At Publicis: Peter Brönnimann, Pablo Schencke, Jonas Koutrios (creation), Marco Klein (animation), Urs Hirschi, Anna Magnaguagno (consulting), Thomas Wildberger (CEO). Realization Motion Design, Pre Press, Litho: Prodigious Zurich.



© Douglas

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© Starbucks

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© Publicis Emil

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© Publicis

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