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Reputation: definition & tips on how to improve your reputation

What a reputation! We all want to be perceived positively and enjoy a good reputation. Especially at work: when an employee's good reputation precedes an employee, customers immediately have a better feeling - and employers scramble for such an employee. The better the reputation, the greater the career opportunities. But such a reputation does not come about by itself. It's hard work. We explain what makes a reputation, how you can improve and consolidate it ...

➠ Content: This is what awaits you

➠ Content: This is what awaits you

Definition: what is reputation?

Reputation is the standing and long-term image that outsiders have of a person or a company. Your personal reputation shows how other people perceive you and what opinions and assessments of you are widespread. Position, prestige, reputation or image are also used synonymously.

A reputation is based on experience and arises from experienced attributes, properties or behaviors. Trust and credibility also play an important role in this.

Reputation shapes expectations

Reputation not only looks to the past, but is also a prognosis of future behavior. A simple example: If you are considered a responsible, high-performing and independent employee in the team, your boss will assume that you correspond to this image and continue to live up to your reputation. Every reputation is always an expectation and a promise.

Reputation in the world of work

In professional life in particular, it is important to be perceived positively and to enjoy a corresponding reputation. This applies to employees and companies alike. Both individuals and organizations strive to make the right impression in public for a variety of reasons:

Perception of employees

For employees, reputation is a success factor. Especially if you are perceived as an expert in your field, this increases your market value enormously. But the overall perception of your work is also noticeable.

Bosses know what you have in a high performer, team player, creative mind or reliable problem solver - and let these employees cost you more. This gives you an excellent position in salary negotiations. If your reputation reaches other companies, you may get even better deals.

Perception of companies

Employers have several reasons to work on their own reputation. On the one hand, top talents and highly qualified employees are to be attracted and retained. The employer branding - i.e. the company's image - is decisive for this.

At the same time, the perception of an organization has great value in customer acquisition and in order to stand out from the competition. In addition to product, cost and quality, the name and the associated reputation of the manufacturer always play an important role in a consumer decision.

Tips: How To Improve Your Reputation

You don't get a reputation just passing by - it is the result of a marathon, not a sprint. After all, you don't want to appear as a blender whose facade is exposed after a short time and who now has to watch the image that has been built up for a short time burst like a soap bubble. Building a good reputation takes patience, perseverance, and focused work. Use these tips to improve your reputation:

  • engagement
    Unfortunately, there is no way around hard work and one or two overtime hours to stand out from your colleagues. It is important to achieve above-average performance or success today in order to draw a reputation from it tomorrow. Show special commitment and see this as an investment in your own future.
  • Helpfulness
    Help others without expecting anything in return. Such a sincere form of helpfulness has a double effect on your good reputation: The colleague you help will see you in a better light - and he will also tell others about your skills and your gesture.
  • Expert knowledge
    Background knowledge and in-depth skills are a great way to build a reputation. In short: develop knowledge that others do not have. Deal with new areas of work. Be curious. Read specialist literature. And become an expert in your field and beyond.
  • Personality development
    Think about where you would like to develop professionally and formulate a clear strategy for yourself. Reflect on the talents that lie dormant in you and find ways to develop them and incorporate them into your daily work. This includes, in particular, assuming responsibility. In this way, you can work on your career in a targeted manner.
  • visibility
    Reputation is created through external perception - you have to make your actions and characteristics visible and transparent. That doesn't mean you should keep bragging about it. This is what people with a veritable profile neurosis do. However, false modesty can make reputation building difficult.

The last point in particular is important, but is very difficult for employees. Therefore, in the next section we will take a closer look at how you can increase visibility and thus work on your reputation.

How to make your reputation clear

You achieve your reputation through long-term good and credible behavior - however, others should notice this and be able to assign it to you. For this it is worth doing a little self-marketing. However, putting yourself in the limelight is not for everyone. Fortunately, you can also do this without permanent self-adulation - for example:

  • e-mail
    Put your boss in the CC for important project stages and partial successes by email. Of course you shouldn't bother him with your day-to-day business. But if, for example, you are about to conclude a contract with a major customer, you can of course inform him of this success.
  • meeting
    Speak up more often in meetings. Stand out from your colleagues who, unprepared, make a lot of gossip about nothing. As soon as you have the agenda, prepare yourself for which specific statements you would like to note on which agenda item in order to contribute constructively to the solution. Be sure to note down key points in the run-up to the meeting.
  • Appraisal interview
    Have regular employee appraisals with your boss. So they have to deal with you, your achievements and successes. He quickly notices what value you have for the company. In addition, you can discuss the other goals in a dialogue and thus position yourself again in a targeted manner.
  • Certainty
    Show in everyday life what goals you have and how you want to achieve them. In this way you can make it clear to those around you what you stand for and what you can do. The talk during the coffee break is just as suitable for this as a targeted phone call with a customer. In this context, you are allowed to authentically show your personality.
  • network
    Build a network. This should go beyond the group of colleagues in your own company. You can never start early enough to reach out to other contacts. To do this, visit specialist congresses and network yourself on the Internet. Or call old school friends or fellow students from your studies. Who knows what they do (useful) ... ?!

Bad reputation is hard to get rid of

Unfortunately, while you have to work yourself long and hard to get a good reputation, getting a bad reputation is much easier. Often a single bad impression is enough to memorize your colleagues, boss or customers for a long time. One mistake or wrong behavior and you are already considered unreliable, selfish, irresponsible, unpunctual.

Getting rid of such a bad reputation is even harder than building a positive image. The reason for this is the above-mentioned expectations associated with reputation. Those around you assumes that you will continue to behave in accordance with your bad reputation in the future - regardless of whether you got it right or whether you vow to get better.

This is how you put off a bad reputation

Ideally, you will manage not to get a bad reputation in the first place and use the tips above to work on a good reputation straight away. However, if you are struggling with a bad reputation, the following tips can help:

  • resistance
    While an impression can be enough for a bad reputation, it takes a lot more patience and persistence to straighten it out. Concentrate on giving the opposite impression of your bad reputation on a regular basis for as long as possible.
  • understanding
    "I have proven that I have changed and that my reputation is wrong ..." You may be frustrated, but such statements do not really help you. Pressure and repeated requests are useless. Instead, show understanding and express it. Say, "I understand it is not easy to change your mind, but I am working to prove you wrong."
  • sorry
    What Can Actually Work: A sincere and honest apology. In this way you show that your behavior was not optimal and at the same time vow to act better in the future and not to live up to your bad reputation in the long term. It is of course important that you translate words into deeds.

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