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Nonfiction Books for Entrepreneurs: Read These Books by Now

Countless business books appear every year - but which ones are really worth reading? The impulse editorial team has sorted them for you: These books should not be missing on your 2019 reading list.

Content: This is what awaits you in this article

“Mindshift” by Svenja Hofert

recommended by Jelena Altmann, editor:

In the digitized world of work, entrepreneurs have to be innovative, creative and constantly open to new ideas in order to keep pace with rapid developments. To do this, it is necessary to discard old thought patterns and ingrained routines. Just how exactly do you do that? And where do you start?

The management consultant and author Svenja Hofert dealt with the question and wrote a work manual for it. In 22 chapters, she explains easy-to-implement methods, how everyone can further develop a certain “mind shift” that is important for the future. This includes thinking outside the box or being able to see the world from other people's perspectives.

Each chapter is structured like step-by-step instructions. Hofer shows, for example, what everyone can do immediately in five minutes, what can be done in six weeks and which exercises can be done in a team. The good thing about the book: Readers can jump between the chapters and read what interests them most.

Svenja Hofert: “Mindshift. Get fit for the world of work of tomorrow ”. Campus, 19.95 euros.

“Spiky personalities in business” by Jörg Berger and Monika Bylitza

recommended by Olivia Samnick, volunteer:

Do you also know these fellow men with whom one clashes again and again? It's just stupid that you often have to get along with them in everyday life. This can be an acid test, especially in working life. In their book, the psychotherapist Jörg Berger and the coach Monika Bylitza describe seven types who are difficult to deal with - and also provide strategies on how to get along better with them.

After reading it, the reader not only knows how to catch blenders, avoiders and intimidators and how to face them. It is also about why some people are particularly scratchy and how you can help them get rid of their destructive behavior. With this knowledge, the togetherness can be made a lot more pleasant. And you are not completely free from quirks that annoy others.

Jörg Berger, Monika Bylitza: Spiky personalities in business. How to work successfully with difficult employees and colleagues. Francke bookstore publisher, 19.95 euros.

“Disruptive Thinking Work- & Playbook” by Bernhard von Mutius

recommended by Angelika Unger, head of the digital service:

Disruption is what it is called when innovations destroy existing business models or even entire markets. If you want to stay fit for the future, you should develop disruptive ideas yourself, says the future thinker Bernhard von Mutius. And above all, learn to see the uncertain future as an opportunity and not as a danger to which it is best to turn a blind eye.

Mutius ‘" Disruptive Thinking Work- & Playbook "helps readers to develop a new way of thinking - and that provides surprising self-knowledge: for example, when you ask yourself the one million euro question or solve the 9-point problem. The methods for more agility and creativity are also helpful, for example for the next team workshop.

No reading to leisurely browse on the sofa. But a workbook that - if you work through it consistently - helps to make your own company fit for the future.

Bernhard von Mutius: Disruptive Thinking Work- & Playbook. How disruptive thinking becomes effective in everyday life. Gabal, 34.90 euros.

"Sleep works wonders" by Hans-Günter Weeß

recommended by Kathrin Halfwassen, freelancer:

"Did you sleep so badly last night too?" Sure thing: In small talk, sleep is a topic that is similar to that of the weather. Entrepreneurs in particular like to get too little sleep from time to time: because work lasts into the night - or the thought of the future of the company takes an hour or two from sleep. Bad, after all, nothing has been proven to ensure productivity better than adequate sleep.

So if you have the feeling that there is still room for improvement in your own slumber quality, you should read the book by sleep researcher Hans-Günter Weeß. In the first part, Weeß answers pretty much every question on the subject and explains, for example, why sleep is probably nature's most beneficial invention, why we act as uncontrolled as we do with alcohol, how sleep changes with age - and which are supposed to be Truths about the topic are not true at all ("Sleep before midnight is the best ...").

In the practical part of the book there is a three-week program for better sleep. Some tips are challenging - like doing thirty squats to keep from falling asleep while watching TV. But: If you stick to the program, you will never see sleep as an enemy that robs you of valuable life. On the contrary, as a friend who enables you to actually experience the time that you are awake.

Sleep works wonders: Everything about the most important third of our lives. Doemer, 16.99 euros.

"The agility trap" by Thomas Würzburger

recommended by Jelena Altmann, editor:

Companies have to become more agile - such words are often used in connection with digitization. There are correspondingly many guidebooks for this, with countless instructions for setting up flexible and self-determined teams.

In this oversupply, the book “The Agility Trap” stands out: The author, coach and speaker Thomas Würzburger does not reveal any tips and tricks, instead he deals critically with the demand for more agility. He explains why many companies fail because of this and what agile companies actually need before they get started: people with a stable personality.

In various models, Würzburger shows how bosses and employees can mature personally and what qualities they should develop further to achieve this. For example, you should be able to recognize your own strengths and weaknesses, interpret and control emotions, and implement plans.

Würzburger's conclusion: Entrepreneurs and employees can only work in an agile manner if they are inherently stable.

Thomas Würzburger: “The agility trap. How you can work and live stably in the digital transformation ”. Vahlen, 24.90 euros.

"Foresight Mindset" by Mario Herger

recommended by Angelika Unger, head of the digital service:

I met Mario Herger in April on our entrepreneur trip to Silicon Valley: a clever person who has lived in the USA for almost 20 years and knows the spirit of the “Valley” first hand. There is even more true there than anywhere else: everything is changing at breakneck speed and in the future nothing will remain the same as it was before. Whoever waits until trends are big, runs behind - and risks being left behind.

Herger is not interested in blockchain, AI, agile working or autonomous driving. It's about recognizing the future and preparing for it - and that's exactly what the author wants to help entrepreneurs with. The heart of the book is the “Foresight Mindset Tool Kit”: a method case, filled to the brim with more than 50 templates for self-editing. Methods like “Newspaper from the future” or “Think, share, write” are not only fun. They also whet the appetite for the future: the desire to grow and develop.

Mario Herger: Foresight Mindset. How Silicon Valley designs the future and recognizes and determines trends and business ideas at an early stage. Vahlen, 29.80 euros.

"Every customer counts" by Dana Arzani

recommended by Peter Neitzsch, editor:

Starting-ups often do better than established companies to put customers and their needs at the center of entrepreneurial thinking. They not only score points with new technologies, they also question: What really creates customer benefits?

The consultant and trainer Dana Arzani helps companies to implement customer focus in day-to-day business and sales. Your book “Every customer counts” sees itself as a workbook - with specific instructions, checklists to tick off and space for notes.

Instead of abstract business formulas, the author relies on easily comprehensible practical examples. After all, company bosses also know the ups and downs of being a consumer from countless (sales) situations and know what annoys them as a customer or what makes them happy.

In her book, Arzani shows how entrepreneurs can change their corporate culture in such a way that the customer is really the focus, how they can create positive customer experiences and extend a customer relationship through additional offers. This not only ensures more sales, but also saves money: because recruiting new customers costs a lot more than satisfied customers who come back of their own free will.

Dana Arzani: Every customer counts. Simply implement customer focus. The workbook. Hanser reference book, 36.90 euros.

"The 2-hour boss" from Insa Klasing

recommended by Verena Bast, editor:

Looking back, says Insa Klasing, her riding accident was the best thing that could have happened to her. The Germany boss of the fast food chain Kentucky Fried Chicken broke both arms in 2016 and was out for six weeks. After rehab, she was only able to work two hours at first. But to her astonishment, there was no chaos in the company and nothing had come to a standstill. Her team had even shifted up a gear.

Klasing began to read literature on employee motivation - and suddenly it fell like scales from her eyes. “My team got off to a great start because it had the freedom it needed,” says the 40-year-old, who today coaches bosses and employees of well-known companies with her start-up TheNextWe.

In her book “Der 2-Stunden-Chef” she describes how she learned to let go and what enormously positive effects this had on her team and the company. In addition, she gives practical tips on how entrepreneurs can learn to let go without a riding accident and thus gain time for important future tasks and motivate their team.

An inspiring book with many valuable and surprising insights - a reading tip for all entrepreneurs who get lost in day-to-day business and want to create freedom.

Insa Klasing: The 2-hour boss. Campus, € 24.95.

“Going outside” by Christian Sauer

recommended by Jelena Altmann, editor:

Whether on a project, writing website texts or developing a new product - everyone who works creatively is stuck in the creation process. A good remedy for the knot in the head: put on your jacket and walk around the block. Yes, you read that right. Whether a short or long course - it is a simple, fast and free technique to break up the clutter of thoughts.

Among other things, this is what the book "Going Outside" by the Hamburg journalist and coach Christian Sauer is about. It shows the positive effect walking has on the psyche, for example that it prevents compulsive thinking and encourages the courage to start anew at work. It doesn't matter whether you walk for just an hour on a regular basis or hike for days. Above all, entrepreneurs who are constantly developing new ideas should take their time.

In his book, Sauer refers to various authors such as Ulrich Grober, Anselm Grün and Manuel Andrack who have written about hiking. He describes his own walking experiences, gives tips on how to hike through cities, and tells of unusual encounters, for example with a woman who has walked 2,000 kilometers in four months.

It is a book that makes you want to go outside the door more often.

Christian Sauer: "Going outside - inspiration and serenity in dialogue with nature". Hermann Schmidt publisher, 29.80 euros.

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