Contain ASDA tea bags plastic

Asda supports its customers in leading a sustainable lifestyle

In October 2020, supermarket giant Asda opened its first new sustainability test store in Middleton, Leeds, UK, designed to help customers easily reduce, reuse and recycle. The supermarket also introduced its national “Greener at Asda Price” price promise, which guarantees that bulk and unpackaged products cost no more than their packaged counterparts.

To take responsibility

Roger Burnley, Asda CEO and President said, “This is an issue that is very important to our customers - our own evidence shows us that over 80% believe that supermarkets have a responsibility to the amount Reduce single-use plastic in their stores. We want to give them the opportunity to live more sustainably by offering them a wide range of products and good value for money, backed up by the promise that they will never have to pay a higher price for greener options at Asda. "

The market offers its customers more than 100 products with refillable food in over 15 unpacked stations with HL 4eBin ™ bulk containers, some of which are made from recycled plastic and are part of our HL Sustainable Choice range. Basic foods such as coffee, cereals, rice and noodles, among others from big brands such as Kellogg's, PG Tips and Quaker Oats, as well as Asda's own brands for rice and noodles offer a new and appealing shopping experience. And tea bags are marketed in our HL 3eBin ™ scoops - so consumers can decide for themselves how many fresh tea bags they want to take home.

Right amount, less waste

By equipping stores with unpackaged stations, Asda encourages and supports its customers in their vision of reducing plastic. Giving you the choice of buying exactly the amount of food you want helps reduce food waste, which is particularly beneficial in one-person households. For Asda, the bulk containers guarantee a “first in, first out” inventory rotation.

Achieving Asda's goal of reducing plastic requires working in partnership to provide innovative, sustainable solutions. As Roger Burnley says, “We always knew we couldn't go on this journey alone.” With successful collaborative efforts, we can all help reduce our environmental footprint without consumers having to pay more for sustainable choices.