What is your graphic design process
Iteration Nation: How to Streamline the Revision Process
Graphic design tips
When you're working on a project with your graphic designer, it's expected that there will be a bit of a back and forth. An "iteration," or "revision," is a round of work that may include revisions of the design, the content, or both. While these are to be expected, it is impossible to predict the details. Changes may come from higher levels on the customer side without notice. Reports that contain more than 100 pages can contain a large number of revisions because several authors or individual contributors have not completely edited their content beforehand. Revisions to a project can sometimes take as much time as the original design itself. So it's always a good idea to talk to clients about the process and the number of revisions.
How to optimize and minimize
Unnecessary rounds of revisions lead to higher costs for the customer and possible delays, which we all want to avoid. There are a few things that both the designer and customer should be aware of in order to minimize and optimize revisions:
- Establish a clear direction and timeline: At the beginning of a project, it is extremely important to consult with your designer to set a clear direction, clarify any questions and set the schedule. When you get all the details in order, you will place the project on success by reducing the number of uncertainties. During the consultation, the direction, look and feel of the design will be discussed. Your designer may ask you to provide pictures of designs you like or dislike to get an idea of your desired aesthetic. The audience is also a crucial element in the direction of the design, so discuss your target market with your designer. Colors, fonts, page size and orientation are also discussed at this point to provide as much clarity as possible for both the client and the designer.
- Inhalt: The level at which the content is finished will determine a good part of the project's timeline. The most ideal situation is to have completely final content at design time. If the content is not in the final state, then you should get it as close to the final as possible before sending it to your designer so as not to have multiple rounds of revision. The least ideal situation would be to have no content ready. In this case, knowing at least the different levels of information and the approximate length of each section can take your designer a big step closer. By providing this top-level information, you can prepare your designer for the final text. But expect that the cherished content won't be exactly like the finale, which can lead to a design overhaul.
There is a big difference between “content revisions” and “design changes”. When changes are submitted to the content, these can all be tracked on a tagged and commented PDF file. When you highlight a PDF file, the location and content of your changes are clearly visible to the designer. However, if there are any revisions to a design, it is best to discuss these in a live conversation with your designer so that any questions can be clarified and options discussed.
The division of a realistic schedule is an important aspect right from the start. Brochures, websites, logos and reports have different schedules depending on the complexity and length of the content. At each round, be sure to gather feedback from various internal stakeholders and provide specific and detailed revision instructions. The more clarity, the less room for confusion.
trust Finally your designer. They have experience with the process, will ask the necessary questions and make valuable suggestions. With all these factors in mind, the design and iteration process will be focused and organized.
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