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Practical manual for social media recruiting

Experienced experts show how you can successfully use the most important social media channels for recruiting. The authors reveal their secrets of success and show how you can use social recruiting to find more and better qualified applicants. You will also find out what possibilities there are for your company with “employer branding” in order to be one step ahead of your competitors in the “war for talent”. Legal notices, practical examples, interviews and guidelines as well as a systematic structure offer you practical decision support for your daily work.

 

New in the 4th edition
Among other things, new content such as Instagram, recruiting videos, corporate influencers, social recruiting in Switzerland and Austria, HR analytics, disinformation attacks against the employer brand as well as updated topic chapters and practical interviews.

 

from the content

• Trends in recruiting

• Successful recruiting with XING and LinkedIn

• Active sourcing in practice

• Recruiting videos, Instagram, Twitter & Co.

• Employer branding with Facebook and career blogs

• Social media recruiting in Switzerland and Austria

• Legal requirements for dealing with social media

• Success factors for social media recruiting in the company

• More success in recruiting through employer rating portals

 

The Publisher
Ralph Dannhäuser is one of the leading experts in the field of social recruiting and managing director of on-connect GmbH. With his on-connect team, he helps medium-sized companies in recruiting and optimizing recruiting processes.

The publisher brings together a top-class team of experts: Barbara Braehmer, Wolfgang Brickwedde, Daniela Chikato, Hans Fenner, Prof. Dr. Martin Grothe, Kathrin Hennings, Gero Hesse, Jubin Honarfar, Carolin Junge, Maren Kaspers, Jan Kirchner, Thorsten Kreutz, Prof. Dr. Anja Lüthy, Melanie Marquardt, Andreas Martin, Nikolaus Reuter, Susanne Rodeck, Stefan Scheller and Dr. Carsten Ulbricht. Prof. Dr. Tim Weitzel rounds off the articles with a foreword and an interview on current recruiting trends with a view from the perspective of science.


Keywords

Active Sourcing Demographic Change Employer Branding Skilled Workers Generation Y Career Blogs kununu LinkedIn Recruitment Recruiting Recruiting Social Media Social Recruiting TRM Talent Relationship Management War for Talents XING Trends

About the editors

Ralph Dannhäuser is one of the leading experts in the field of social recruiting and managing director of on-connect GmbH. With his company, he helps medium-sized companies in recruiting and optimizing recruiting processes.

The publisher brings together a top-class team of experts: Barbara Braehmer, Wolfgang Brickwedde, Daniela Chikato, Hans Fenner, Prof. Dr. Martin Grothe, Kathrin Hennings, Gero Hesse, Jubin Honarfar, Carolin Junge, Maren Kaspers, Jan Kirchner, Torsten Kreutz, Prof. Dr. Anja Lüthy, Melanie Marquardt, Andreas Martin, Nikolaus Reuter, Susanne Rodeck, Stefan Scheller and Dr. Carsten Ulbricht. Prof. Dr. Tim Weitzel rounds off the articles with a foreword and an interview on current recruiting trends with a view from the perspective of science.


Bibliographic information

  • Book TitlePractical Handbook Social Media Recruiting
  • Book SubtitleExperten Know-How / Practical Tips / Legal Notes
  • Editors Ralph Dannhäuser
  • DOIhttps: //doi.org/10.1007/978-3-658-29438-0
  • Copyright InformationSpringer Fachmedien Wiesbaden GmbH, part of Springer Nature2020
  • Publisher NameSpringer Gabler, Wiesbaden
  • eBook Packages Business and Economics (German Language)
  • Hardcover ISBN978-3-658-29437-3
  • eBook ISBN978-3-658-29438-0
  • Edition Number4
  • Number of PagesXXXV, 824
  • Number of Illustrations11 b / w illustrations, 272 illustrations in color
  • Topics Human Resource Management
  • Buy this book on publisher's site