Is it true that Diclegis' nausea prolongs
FDA Forces Kim Kardashian To Post "Correction" To Her Drug Ad On Instagram
Earlier this month, an advertisement for the morning sickness pill Diclegis came under fire from the FDA. That wasn't so unusual; the FDA goes after misleading advertisements all the time. The unusual thing about it was the platform: it was an Instagram ad from Kim Kardashian. And now Kardashian has been forced to place a "corrective ad" about the drug's side effects.
Kardashian's endorsement of the pill, manufactured by a small drug company called Duchesnay, was initially posted on Instagram, Facebook and Twitter on July 19. In early August, the FDA sent a warning to Duchesnay saying that the ads were "false and misleading" because they did not contain warnings about side effects.
The original ad was written in a very conversational tone, at least by internet standards, but the Instagram and Facebook posts didn't explicitly state that it was an ad.
"OH MY GOD. Have you heard of this? As you know, my #morningsickness has been pretty bad," the original ad began. "I tried to change things about my lifestyle, like my diet, but nothing worked, so I talked to my doctor. He prescribed me #Diclegis and I felt a lot better and most of all it has been examined and there has been." no increased risk for the child. "
The ad further states that she was so happy with #Diclegis that she was "partnering" with the drug company telling people about it. For those who could read between the lines, "partnership" meant taking a shit ton of money from them post about it on Facebook and Instagram.
Last night, Kardashian posted "Corrective Ad" on Facebook and Instagram, including the original photo of her holding a bottle of the drug. The new posts include about 100 percent less OMG use and a lot more of words like "Ethanolamine Derivative Antihistamines."
The "Corrective Ad" post in its entirety:
#CorrectiveAd I think you saw the attention my last post got from #morningsickness. The FDA has told Duchesnay, Inc., that my last post on Diclegis (Doxylamine Succinate and Pyridoxine HCl) was incomplete because there was no risk information or important usage restrictions for Diclegis. A link to this information accompanies the post, but this does not meet FDA requirements. So, I am posting again and sharing this important information about Diclegis. For US citizens. Diclegis is a prescription drug used to treat nausea and vomiting during pregnancy in women who have not improved with diet change or other non-medicine treatments. Use limitation: Diclegis has not been studied in women with hyperemesis gravidarum. Important Safety Information Do not take Diclegis if you are allergic to doxylamine succinate, other ethanolamine derivative antihistamines, pyridoxine hydrochloride, or any of the ingredients in Diclegis. You should also not take Diclegis in combination with drugs called monoamine oxidase inhibitors (MAOIs), as these drugs increase and prolong the CNS side effects of the Diclegis. The most common side effect of diclegis is drowsiness. Do not drive, work, heavy machinery, or do any other activity that needs your full attention unless your doctor tells you you can. Do not drink alcohol or take other CNS depressants, such as cough and cold medicines, certain pain medications, and medications that help you sleep while you are taking Diclegis. Severe drowsiness can happen or worse can cause falls or accidents. Tell your doctor about all of your medical conditions, including if you are breastfeeding or planning to breastfeed. Diclegis can pass into breast milk and can harm your baby. You should not breastfeed while using Diclegis. Additional safety information can be found at www.DiclegisImportantSafetyinfo.com or www.Diclegis.com. Duchesnay USA urges you to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088.
While we welcome the FDA to put more detailed information into the hands of consumers, they should investigate how to incorporate more conversational style for corrective ads on social media.
As I mentioned before, when this story first broke, the drug company could effectively get an additional free ad from Kardashian. She will be given a "corrective ad" with a photo of her operation, what a bottle of Diclegis (more burdensome on the company) and side effect information that probably most people won't read in its entirety give up.
Maybe it was a wash anyway. The corrective ad went in the middle of the VMAs and was sandwiched between selfies of Kim and photos of her and Kanye attending the awards ceremony. I suspect most people weren't carefully considering the side effects of a morning sickness drug last night.
[h / t Advertising Age]
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