Marketing tools for businesses

7 essential tools for online marketing

Whether small or large companies, whether newly founded start-ups or established medium-sized companies - every business can benefit from good online marketing. But often it fails precisely because of the specific measures; instead, companies sink their budget in exactly the wrong place with no visible income. Here you can find out how you can do it better and which 7 tools you shouldn't do without in online marketing.


1. MailChimp - Email is dead, long live email

Granted, email marketing doesn't sound as fresh and sexy as influencer marketing on Tiktok these days. But this is also due to the age of the e-mail, whoever is as established as electronic mail lacks the glamor of the unknown.

Still, more than 80 percent of B2B and B2C businesses rely on email marketing in one form or another, and that overwhelming majority should be joined with the right tools.

The most popular online marketing tool for email marketing is MailChimp (with more than 12 million customers). Send targeted emails, target the right audiences, evaluate data and benefit from great support - these are just some of the arguments in favor of MailChimp. The software also scales with it: Companies with fewer than 2,000 subscribers and fewer than 12,000 emails per month initially work free of charge.

If you already have your email marketing under control, take the next step. With Marketing Automation, emails and newsletters can be sent automatically, tailored to the interests and activities of your customers. A good tool to get started is SALESmanago.

2. Canva - better visuals for social media

Even the best tools in the world cannot replace talented graphic designers, but not every company can afford these same freelancers for every project.

Canva is helping to fill the gap. With Canva you can create exciting visuals in a short time that fascinate at first sight even when quickly scrolling through the social media feed. Canva is a good choice, especially when things have to be done quickly.

And the simple interface and the user friendliness allow you to achieve impressive results even after a short training period.

3. Pingdom Website Speed ​​Test - higher, faster, even faster

SEO has long been more than just keywords and page titles. If you want your website to rank better on Google, so must the technical substructure is correct. Because Google attaches so much importance to ensuring that pages can be accessed easily from mobile devices with low connection speeds is Page speed one of the most important factors

The Pingdom Website Speed ​​Test let yourself perform for free and the results can also be read immediately. This is good if you have little traffic on your site - e-shops with a higher volume of visitors, on the other hand, should use the paid full-time monitoring service.

Not only will your online marketing benefit from this, but your customers will thank you for it too.

4. Buffer - all in good time

These days, your customers and followers simply expect that you are active and accessible on social media. Companies with more staff can do this, but it may not be cost effective enough for you.

This is where Buffer can help you, because with this tool you no longer have to post individually on each page, but can post your Easily schedule posts in advance. With Buffer you combine several tools to post on Twitter, Facebook, Instagram or LinkedIn and thus to reach your target audience on every page.

5. Hootsuite - online marketing under the influence of influencers

Another online marketing tool for social media is Hootsuite. Here you can not only plan posts across different platforms and in the dashboard Reply to comments in a simplified manner (Hootsuite even has ready-made answers if you need to be quick), but also Identify suitable influencers

In this way, your company will accurately find the influencers with whom you have the greatest possible overlap. With centralized management in a single tool, Hootsuite makes this as convenient as possible.

6. BuzzSumo - No more navel examination 

BuzzSumo turns its attention to your competitors and their content, one of the most important tools in online marketing. Ultimately, this will help you keep track of what the competition is doing right and what you can improve

With BuzzSumo Analyze content that is currently relevant to your competitors and industry giants. For example, you can see which competitor posts are shared most often on social media. Here's how you can get one better and broader analysiscarry out and know which content has the best chance of success.

7. Ubersuggest - find and use the right long-tail keywords

Longtail keywords can be a real SEO hack. But how do you find the long-tail keywords for your search engine marketing? Online marketing tools like Ubersuggest can help you with this.

You just enter the country / language and a keyword and Ubersuggest will show you longtail keywords for related search results. The makes it easier for you to optimize your content in a targeted manner as well as SEA campaigns and ensures that you don't have to grope in the dark.

Ubersuggest is particularly useful if you are expanding into foreign languages ​​and countries and can use the international database of this tool.


Use the best tools in online marketing

When it comes to online marketing tools, in modern companies it is important to to be broadly positioned. Anyone who has only a hammer as a tool sees a nail in every problem - be as broad as the online marketing requirements of your company require and build a portfolio of tools from various tools with which you can meet every task become.

With tailor-made tools you accompany the entire online marketing process and can use your Observe, analyze, evaluate and adapt data. Best of all, this choice of tools scales with your business. Of course, even the best tools do not replace the necessary expertise - but they help you to learn, to become better and to increase your reach.