How much does a pencil sketch cost
How much can I charge for my drawings?
The moment I saw my drawings as good enough to sell, the natural question was how much I can charge for my drawings.
The price you can charge for a drawing is largely influenced by how much time you have invested in your work and what other artists charge for the same drawing. The uniqueness also plays a major role. You can charge more for drawings that are used commercially than for private assignments. If you are not dependent on the money, it gives you more freedom when it comes to setting the price.
Of course, the question of how much you can do for your drawings is far more complex, which is why we should take a closer look at the individual points already mentioned.
The speed at which you draw is one of the most important factors when it comes to how much you can charge for your drawings. A central point here is the question: "How much is your time worth to you?"
We receive money as compensation for the time we invest in a job. If you invest little time in a drawing because you have a lot of experience and can complete a high-quality drawing very quickly, you can set the price lower and still receive a decent reward for the time you invest.
However, if you need several days for a subscription, you will undoubtedly have to correct the price upwards in order to receive a corresponding payment for your invested time.
This can become a problem especially when other, more experienced artists offer their drawings cheaper because they produce more drawings in less time than you. This will force you to lower the price and your hourly wage will decrease.
A draftsman needs 5 hours for a portrait, he charges 50 euros for the drawing, which corresponds to an hourly wage of 10 euros per hour.
You need 20 hours for the same drawing (in terms of quality), and accordingly have to charge 200 euros if you want to charge the same hourly wage.
When it comes to how much you can charge for your drawings, it's always about the value of your work. This time I don't mean the time invested, but rather the value of the drawing itself.
How much do you stand out from other artists? Does your drawing have an individual component such as a special style that only you offer?
Every artist adopts his own style in the course of his career. If you offer a drawing that is drawn in your personal style, this changes the price of the drawing drastically.
The style of a draftsman is difficult to imitate and we are accordingly highly rewarded.
If you offer the same drawing as other artists, you stand out only a little from the crowd and your price will therefore have to be based on the crowd. (e.g. photorealistic portraits)
If, on the other hand, you manage to give your drawing a personal touch that makes the drawing something special, a unique piece, you can ask far more than the other artists, because the drawing can only be bought in this form from you.
That doesn't mean that you have to be different, but it does mean that the price you can charge for your drawings changes upwards when you stand out.
If you are dependent on the money that you earn from your pictures, this affects the price you can ask for a drawing.
You have to make a living and you have to make sure that there is enough money in the till at the beginning of the month.
This forces you to make sure you sell pictures too and takes away the freedom to possibly charge more money for your pictures.
You cannot orient yourself too much by the time of your work, you have to make sure that your price is competitive.
This can result in you charging a much worse price than the time you invested is actually worth. The example given above is an example of this.
If you set the price too high, you may not sell any pictures and run into financial difficulties.
You will inevitably have to lower the price to sell more paintings and cover your bills.
This question also plays a role when it comes to the price one can ask for a drawing. Many drawings are now offered as art prints and can thus be reproduced an infinite number of times in exactly the same quality.
Selling these prints has the advantage that the artist draws the drawing once and can sell it again and again, but it depresses the price because it is no longer a single piece but a "series production".
It is simply not possible to ask for the same price as for an original drawing (see: Value of your work) On the one hand, customers will hardly buy a print if they can get an original for the same money.
On the other hand, the print does not have the appeal of an original drawing and is therefore not on the same level in terms of price. (There are exceptions such as limited editions)
Often the pure wages for the work (without taking the value of the picture into account) are calculated on the basis of the hourly wages. This will give you a good idea of the price you would like to charge for your drawing.
The statutory minimum wage in 2020 is 9.35 euros. All you have to do is extrapolate this to the time you have invested. However, you should also consider the value of your work and not blindly calculate according to the time invested.
After all, you don't want to sell your drawings below their value. I myself see this as money that you are paid for the time you have invested in advance (practicing / learning to draw). After all, by this point you have already invested hundreds if not thousands of hours in drawing.
You need 5 hours for a drawing and you want to sell it. The minimum wage is not enough for you, and you would like to have 15 euros per hour for the time you invest. Since it is, moreover, a high-quality drawing, you add 2 euros per hour to the 15 euros.
5 hours times 17 euros = 85 euros
Also note the shipping, which is usually more expensive for drawings that have to be specially secured and packaged than for normal parcels. (e.g. surcharge for role)
The use of your drawing can be one of the most important points in deciding how much to charge for a drawing. After all, there are huge differences here.
Do you grant a license for reproduction with the drawing, or are you selling a drawing that "will just hang on a wall"?
In general, you can charge a much higher price for your drawing if you assume that it will later be reproduced and used commercially. You should take this into account when setting the price.
Someone who wants to earn money with your picture, or wants to increase his income in some way with your picture, will be willing to put far more money on the table than someone who wants to hang the drawing in his living room.
Who is your client? Whether it's a private individual or a company has a significant impact on how much you can charge for your drawing.
This is directly related to how your image is used, but doesn't necessarily have to be related.
Companies may also simply order drawings to beautify their office space. In spite of everything, they are usually willing to pay more money than a private individual.
The nature of your drawing depends on how much time you have to invest and therefore affects how much you can charge for your drawing.
If you work with a simple technique, the drawing will take you less time than if you use a very difficult technique.
On the one hand, this will affect the value of your work, but also the time invested, thus changing the price you should ask for your drawing.
The motif also plays a role here. If the subject is simple, the time you invest will be less and there will be more artists offering this type of drawing.
If the subject is particularly difficult, there will be less competition and you can set the prices for your drawing more freely.
Another important point is your self-confidence. Don't sell yourself below your worth. Often, especially when you start selling your works of art, you have the impression that you are asking too much for the work you have done.
Even if this impression arises, you should still have the confidence to ask for what it is worth for your drawing.
A good rule of thumb here is to add 10% to the maximum price you would ask for your drawing.
If you squander your drawings at a low price, you will sell more for a short time, but your customers and clients get the impression that your drawings are of lower quality due to the low price.
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